Xbox LIVE wanted to take advantage of their presence at Comic-Con to promote their broad range of television and movie offerings on their Xbox LIVE Video Marketplace.

Working closely with their marketing team we built a pre-production plan, wrote a series of scripts and managed two full film crews to deliver 12 videos shot and edited on location at the San Diego Convention Center.

The videos aired in near-real time on the Xbox LIVE dashboard and merchandised dozens of top games, TV and film brands.

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